Information gleaned from blogs, twitter feeds and other social media is increasingly being used in research and by researchers to further the impact of their publications and findings. For example, a student or faculty member may use twitter to share quick thoughts, research, and announcements with followers and to increase his or her followers. The National Library of Medicine (NLM) is “mining” Facebook and Twitter to improve its social media footprint and to assess how Tweets can be used as “change-agents” for health behaviors.