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Fake news is based on falsehoods, not facts. It is a lie, masquerading as journalism. It feeds on the emotions of the reader with the goal of being spread, like a vicious rumor. Creators of fake news want their "articles" to go viral-- they may make money off of web advertisements, or they may want to influence the public for purposes of fearmongering, propaganda, or just as a prank.
Click here to jump to a text version of "What makes a news story fake?" and "Types of Fake News".
There are four broad categories of fake news, according to media professor Melissa Zimdars of Merrimack College.
Category 1: Fake, false, or regularly misleading websites that are shared on Facebook and social media. Some of these websites may rely on "outrage" by using distorted headlines and decontextualized or dubious information in order to generate likes, shares, and profits.
Category 2: Websites that may circulate misleading and/or potentially unreliable information.
Category 3: Websites which sometimes use clickbait-y headlines and social media descriptions.
Category 4: Satire/comedy sites, which can offer important critical commentary on politics and society, but have the potential to be shared as actual/literal news.
Some articles fall under more than one category. Assessing the content is crucial to understanding whether what you are viewing is true or not.